A new diesel fuel war is being unleashed on supermarket forecourts, just weeks after a squeeze was put on petrol prices.
Morrisons said its diesel would be reduced by up to 2p a litre from Wednesday morning.
The announcement was followed by Sainsbury's revealing a similar diesel reduction - also taking effect from tomorrow.
Britain's largest supermarket chain Asda subsequently said it was also cutting its diesel by up to 2p a litre.
Morrisons petrol director Mark Todd said: "A drop in wholesale prices combined with an improved exchange rate has provided us with an opportunity to pass a saving on to customers and continue to offer some of the lowest prices on the market."
Morrisons has 314 petrol stations across the UK.
Sainsbury's fuel buyer Chris Biggs said: "We're always looking at ways to help our customers save money which is why we're pleased to announce that from tomorrow we will be reducing diesel prices by up to 2p per litre across our 280 forecourts."
Andy Peake, Asda's petrol trading director, said: "From tomorrow, everybody filling up at an Asda fuel station will pay no more than 137.7p a litre for diesel."
According to Autocar editor Jim Holder, diesel drivers have increasingly been hit in the pocket and may gain true benefits.
"A diesel-focused price war will highlight the cost advantages of the fuel once again, and it has to be good news for long-distance drivers who have been hardest hit by recent price rises," he told Sky News.
"However, new car buyers need to be mindful of doing their sums carefully before plumping for a diesel-engined car, to ensure they actually see the benefits of the price cuts at the pump."
On March 12, a petrol price war started after one supermarket announced it would slash the cost for hard-hit motorists.
Traditional branded forecourts have struggled against supermarket equivalents in recent years, which can offset costs from elsewhere in their businesses.
Although some motorists may think a move to diesel will guarantee benefits, according to Mr Holder there are several factors that need to be considered.
"In recent years hard-taxed motorists have increasingly turned to diesel as one way of cutting their day-to-day motoring costs, with sales of diesel cars subsequently booming to the point that, in recent years, they overtook sales of petrol cars for the first time."
"However, the higher purchase cost of a diesel car, coupled with the higher price of diesel at the pump, has not always made opting for diesel as straightforward a decision as many imagine - unless you are a high mileage driver the cost benefits do not always pay back.
"As a rule of thumb, motorists who drive less than 12,000 miles a year won't travel far enough to see any savings from opting for a diesel powered car."
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