Big Four Broadband Firms Promote Child Safety

Britain's biggest broadband providers have teamed up to help keep young people safe online.

Sky, TalkTalk, Virgin and BT have created an online portal for child safety tips called Internet Matters.

The four ISPs reach 90% of Britain's connected households, and hope the portal will become a household name.

The website - an independent, not-for-profit enterprise - was launched by singer Sophie Ellis-Bextor at an event in London on Tuesday.

The group's research found that 74% of parents said they want more information and advice about child internet safety.

A message on the newly launched site said: "The possibilities of this new connected world are exciting and infinite.

"The internet is the most important innovation of our time, if not all time. It makes it simple to connect, communicate, learn and share."

It added that as broadband usage has grown, with more devices connected, it has become "increasingly challenging" to keep children safe online.

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