White House Ex-Press Chief Tipped For Apple Job

Apple is lining up former White House press secretary Jay Carney to take over as its head of PR, according to reports.

Mr Carney would replace Katie Cotton, who stepped down from the position earlier this year.

He worked as White House press secretary from early 2011 until June this year. Before that he was the Miami bureau chief for Time Magazine and communications director for US Vice President Joe Biden.

A number of internal candidates at Apple have also been considered for the role, which reports directly to chief executive Tim Cook.

Apple CEO Tim Cook reportedly wants a "friendlier" PR face

Apple is notorious for ignoring media requests, so Mr Carney's trademark "I don't know" response to tough questions will be a small upgrade.

According to a report last month, Mr Cook wants a "friendlier, more approachable" face to lead his communications team.

Mr Carney has been linked with PR jobs at other well-known companies, including on-demand car service Uber.

The company is seeking a communications expert with a political background as it continues to battle the taxi industry.

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