By Sean Williams
We look at the most talked about crowdfunding campaigns on social media. This week, it's Exploding Kittens with 1,610 tweets in seven days.
What's the pitch?
With nine days still remaining on the project, card game Exploding Kittens has become the most backed crowdfunding projects of all time with more than 138,000 pledging to the cause.
How much is needed?
They're seeking $10,000 (£6,600) to mass-produce the sets before distributing them to all backers of the Kickstarter project. But more than $5m (£3.3m) has been pledged so far.
The project owners – the brains behind Xbox, The Oatmeal and Marvel – also want the crowd to help suggest new ideas for gameplay so it's more than simply gaining the funds to get the business off the ground.
How does it work?
The project is a multi-player card game for people who like kittens, explosions and laser beams. The objective of the game is to avoid being exploded by the kitten card thanks to clever use of the defusing cards.
The deck is made up of cards that let you avoid exploding by peeking at cards before you draw, forcing your opponent to draw multiple cards, or shuffling the pack.
The game gets more intense with each card you draw because fewer cards left in the deck mean a greater chance of drawing the kitten and "exploding in a fiery ball of feline hyperbole", according to the project owner.
How much is it?
Pledging $20 (£13) will get you one pack of Exploding Kittens (ages 7+) while $35 (£23) will get you the adult pack (ages 30+). The adult pack contains cards that are "too horrible/incredible to introduce to the kid friendly version", so say the makers of the game.
Pitch in with $500 (£327) and you'll get your very own exclusive card, drawn by the famous project owners. Extravagantly referred to as "The Deck of Legends".
When will it arrive?
The packs are scheduled to be distributed in July, with the exception of The Deck of Legends, which will be available in August.
What other crowdfunding campaigns are hot right now?
According to the social reach research by Opinium, Exploding Kittens was responsible for 230 tweets per day last week.
Other crowdfunding projects doing the Twitter rounds are Kickstarter's 3D science kits, and Indiegogo's affordable home-based electricity generation with more than 2,500 tweets in seven days.
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